Wednesday, February 8

Jay Park drops music video for new single ‘Ganadara’, featuring IU

Jay Park has dropped his new single ‘Ganadara’ in collaboration with IU, the first release under his newly launched label More Vision.

READ MORE: IU’s ‘Strawberry Moon’ is a sublime offering by one of K-pop’s reigning queens

The new song arrived on March 11 at 6pm KST, alongside its accompanying video treatment. The clip begins with Jay Park discussing the collaboration with IU on his team, who tell him that they had been experience problems contacting the singer for the project due to a packed schedule.

Jay Park says he can contact her himself, since they’re “super close”. The shoot for the music video goes as planned, with Jay Park filming on his own before IU herself comes on set and performs the new song with him, with the crew celebrating behind the cameras.

“Take my hand and follow me / Clear day and a full moon / Teach me tonight / Ga Na Da Ra Ma Ba Sa,” they harmonise in the chorus.

Last week, Park launched New Vision alongside an introduction video that took the form of an interview with the singer-rapper. “I kept running no matter how tired I was because I wanted to create a better environment and better life for the people I love,” he said, before sharing his vision of a company.

Park then concludes the video with his mission for More Vision: “I want to create something that will be loved by the world even more than before.”

The establishment of More Vision came less than two months after Park stepped down as CEO of both AOMG and H1GHR Music, two labels which he had founded in the 2010s. However, Park noted that he will “remain as an advisor for both labels and we will continue to be a family and a crew”.

The post Jay Park drops music video for new single ‘Ganadara’, featuring IU appeared first on NME.

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